Campaign teams used to type UTM parameters by hand. I built one internal tool that tags a URL consistently, shortens it and makes a QR code for print and on-site materials, so traffic from ads, emails and printed collateral shows up correctly in GA4. Projects and events used it throughout 2024 and 2025 to create more than 3,000 links and QR codes.
Modules I built
UTM builderConsistent source, medium and campaign names.
URL shortenerShort links for every campaign.
QR codesPrint-ready codes for tagged links.
What I did
- Built a UTM builder with consistent source, medium and campaign naming
- Built QR code generation for tagged URLs
- Built a URL shortener for campaign links