This platform connects Philippine design and lifestyle exporters with trade buyers all year, not only during the show. After an earlier framework conversion grew its user base past 700,000, I rebuilt it from scratch as one system. It now serves more than 1 million users. It covers the whole exhibitor journey, from applying and paying to selling on the show floor and the post-show report, and the buyer and visitor journeys alongside it. The rebuild has more than 100 data models and over 160 feature test files, and it syncs with the old site so nothing is lost during the move.
Modules I built
Registration & applicationsStep-by-step sign-up for exhibitors, buyers and visitors, with a form builder, shortcuts for returning exhibitors, per-event review and approval, and reminders for unfinished applications.
Billing & statements of accountPackages, add-ons and discounts, revisable statements of account with a full audit trail, proof-of-payment uploads, tax ID checks, and PDFs with QR seals anyone can verify.
Matchmaking & meetingsProfiling surveys, buyer and exhibitor matches with the reasons shown, scheduled meetings, and VIP buyer applications.
Catalogue, storefronts & sourcingProduct search with filters, storefronts that publish themselves once they meet the standard, inquiries with quotes and sample requests, buying briefs and deals.
On-site sales toolsExhibitors scan buyer badges with their phone camera to capture leads, report daily booth sales, and exchange digital business cards.
Show operationsBadges, a schedule of activities, move-in and move-out clearance checklists with a clearance desk, a satisfaction survey, and a post-show report with charts and a PDF.
Talks & consultationsTalk and workshop sign-ups, plus online consultations assigned to staff in turn and added to their Google Calendar with a Meet link.
Website CMSSection-based page builder with live widgets, editable menus and footer, a word-processor-style story editor, switchable design themes, and dark mode.
AdvertisingAd placements and bookings, and an advertiser dashboard with views, clicks and click-through rate.
Analytics & campaignsGA4 events through every registration funnel, traffic source and ad click tracking, offline conversion exports, Consent Mode v2, and mailings with open and click reports.
Exporter toolsA container load planner with 3D packing and freight costing by transport mode, an export readiness assessment, a knowledge hub, and a map of where products are made.
EngagementReward points for using the dashboard, a personal year in review, bookmarks, and product alerts for buyers.
Access & securityA permission matrix with per-person exceptions, a field-by-field audit log, two-step sign-in, device limits, a view-only role with masked personal data, bot traps on every form, and account deletion with two-step approval.
Support & reliability"View as" any account in a preview that changes nothing, in-app guides and a help assistant, problem reports with screenshots, site health alerts, scheduled jobs without cron, UAT scripts, demo data, and an installable offline app.
What I did
- Planned, designed and built the full rebuild
- Migrated and synced data from the old platform
- Wrote the in-app manual, guided tours and UAT scripts for every role
- Set up analytics, consent and campaign tracking from day one