When to use paid ads, and when organic content is enough
Boosting every post is an easy way to lose money. Here's how to tell when paid ads are worth it, when free content will do the job, and how...
Oct 27, 2026 · 4 min readBlog
Marketing that doesn't
cost a fortune.
Step-by-step guides on free tools and free AI that small businesses can use today. Written for business owners, not programmers.
Articles
Reaching the right audience: how to find the customers who will actually buy
More followers won't help if they're the wrong people. Here's how to describe your best customers, find where they spend time online, and sp...
Oct 20, 2026 · 4 min readThe 2026 marketing playbook: 30 days of practical steps for small businesses
Search is turning into AI answers, tracking is fading and audiences want real people. Here's one practical 30-day plan that puts all of it i...
Oct 15, 2026 · 4 min readUTM links explained: find out which posts actually bring you customers
You post on Facebook, send emails and hand out flyers. But which one brings in customers? A simple labelled link answers that, for free.
Sep 28, 2026 · 2 min read