Booking projects for Q4 2026

Hi, I'm RD Cruz. I build web systems that people actually use.

Full-stack developer, designer and digital marketer. For 10+ years I've designed, built, launched and maintained platforms for trade shows, non-profit organizations, businesses, event organizers, government programs, and creative communities, reaching more than 1,000,000 people. Hire me for a short project or for the long term. Here's how it works.

Laravel ♥ Vue
10+ yrs
Ships on time ✓
Made in
PH 🇵🇭
☕ → </code>
0users on a trade platform I rebuilt
0revenue from platforms I designed
0kiosk engagements on show floors since 2017
0above the engagement target on a social campaign I ran

01 — Services

One person, the whole stack.
From database to Facebook ad.

Main service

Web-Based Systems

Custom platforms built around how your team actually works: registrations, B2B matchmaking, booking, ticketing, CMSs, dashboards and member portals. I plan it, design it, code it, deploy it, and keep it running.

  • Laravel + Vue / Livewire / Filament
  • Multi-step registration & payments
  • Admin panels, roles & audit logs
  • Email notifications & reminders
  • Security hardening & maintenance
◐

Branding & Identity

Logos, palettes, type systems and brand kits that stay consistent from website to event booth.

✎

Graphics & UI Design

Social media assets, event visuals, email templates, landing pages and full UI/UX in Figma.

❝

Copywriting

Website copy, campaign messaging, emails and SEO meta that read like a person wrote them.

↗

Digital Marketing

Email campaign planning, Meta (Facebook) Ads, Google Ads and GA4 reporting that ties spend to results.

⧉

Project Management

I run several projects in parallel with clear timelines, weekly updates and launches that hit their dates.

02 — Selected work

Things I've shipped
and still keep alive.

★ 1M+ users
Export trade show · 2026 rebuild

Year-Round Trade Community Platform

A full rebuild of a platform that connects Philippine exporters with trade buyers all year, from registration and billing to the show floor.

LaravelAlpine.jsTailwindThree.jsGA4
Case study →
★ 5,000+ exhibitors listed
Export trade show · Since 2017

Floor Plan, Wayfinding & Show Kiosks

Booth management for organizers that grew into 2D and 3D floor plans and touchscreen kiosks that guide visitors to any booth.

LaravelThree.jsTouch UIPDF.js
Case study →
Trade events · Multi-event

B2B Matchmaking Engine

A custom engine that schedules buyer–seller meetings at trade events, with venues, time slots, appointments and feedback.

LaravelVueTailwind
Case study →
★ 5,000+ registrants
International trade show

Event Registration System

Registration for exhibitors, buyers and visitors, from sign-up to confirmation and reminder emails.

LaravelMySQLEmail
Case study →
In-house creative team · Internal

Creative Services Ticketing System

A ticketing system for an in-house creative team: service requests, briefs, assignments, ratings and to-dos.

LaravelTailwindEmail
Case study →
Government agency website

Government Agency CMS

A ground-up rebuild of a government agency's website as a custom CMS, replacing a legacy app from the Joomla era.

LaravelFilamentPest
Case study →
Creative industry platform

Creative Industry Community Platform

A creative-industry community platform with profiles, events, stories and client requests. I led a security-first rebuild.

LaravelSecurityQA
Case study →
★ ₱2M revenue
International sustainability partnership

Sustainability Knowledge Hub

A green economy platform and its circular economy knowledge hub for policies, news, events and stakeholders.

LaravelTailwindUI/UX
Case study →
Digital exhibition · 2026

Digital Craft Showroom

A digital showroom that presents Filipino craftsmanship to an international audience during a 2026 regional summit year.

UI/UXSEOLaravel
Case study →
★ ₱4.3M revenue
MSME program

MSME Promotion Platform

A digital platform that supports MSMEs with high-quality content and digital promotion.

UI/UXContentStrategy
Case study →
★ 2.5M impressions
Weekly export-brand series

Social Media Campaign

A weekly social series that grew to 20,000 followers and beat its engagement targets by 139%.

Meta AdsContentAnalytics
Case study →
★ ₱320k revenue
Business portal · Rebrand

Business Portal Redesign

A research-led UI/UX redesign and rebrand of a central business portal.

ResearchBrandingUI/UX
Case study →
Trade shows · Year-round

Email & Paid Ads Programs

Email campaigns and Facebook/Google Ads that fill registration funnels before every show.

EmailMeta AdsGoogle Ads
Case study →
★ 3,000+ links & QR codes
Internal tool · 2024–2025

Campaign Link Toolkit

A QR code generator with built-in UTM tagging and a URL shortener, so every campaign link is trackable.

LaravelUTMQR codes
Case study →
Kris Kringle · Side project

Gift Exchange App

A holiday gift-exchange app with groups, secret pairings and themes. Built for the office party.

LaravelLivewireTailwind
Case study →

03 — How we'd work together

No black boxes.
You see progress every week.

  1. 1

    Discover

    We map your users, workflows and goals. You get a clear scope and timeline.

  2. 2

    Design

    Wireframes, then UI in your brand. You click through the prototype before any code is written.

  3. 3

    Build

    Weekly demos on a staging link. You give feedback while changes are still cheap.

  4. 4

    Launch

    Deployment, QA, SEO, analytics and a launch campaign if you want the traffic.

  5. 5

    Maintain

    Updates, security patches, backups and new features. I don't disappear after launch.

04 — Start a project

Build your brief
in about 30 seconds.

What do you need?
Which of these should the system do? (optional)
When do you need it? In about 2 months
ASAP1 mo2 mo3 moNo rush
Not sure where to start? Here are some questions to help me understand your project. (optional)

05 — Free for small businesses

Tools and guides,
no signup needed.

A practical guide for new web developers: what to learn first and how to get your first client

Starting out in web development can feel like drinking from a fire hose. Here is a simple order to learn things in, how to set up your compu...

Nov 11, 2026 · 5 min read

Organic content that grows: how to reach more people without paying for ads

Organic reach isn't dead, it just rewards different things now. Here's what platforms show more of, and how small businesses can grow withou...

Nov 10, 2026 · 3 min read

Recent PHP vulnerabilities: what happened in 2026 and how to secure your site

October 2026 brought two critical PHP flaws that can let an attacker run code on your server without logging in. Here is who is affected, wh...

Nov 6, 2026 · 7 min read

06 — About

A developer who also thinks about the brand, the message and the ad budget.

Most of my work has been for the Philippine trade promotion sector: exhibitor portals, buyer matchmaking, event kiosks, government websites and the campaigns that bring people to them. I usually handle a project from start to finish, from database design to the email that announces the launch.

If you need someone who can talk to stakeholders, design the UI, write the Laravel code and then run the Facebook ads, I can cover all of it.

Let's make something
useful.

Tip: press ~ anywhere to open the terminal. There's also a secret in there.